This module specifically addresses the main challenges faced when doing market research in Africa. It provides support to African enterprises in shortlisting target markets that present a viable opportunity and selecting a target market with the highest export potential for a specific product. Furthermore, the module informs exporters of how to prepare a market research report based on conducting primary market research for their selected target market using qualitative and quantitative methods. Services such as the African Trade Observatory and the Afreximbanks trade information services are introduced.