Masterclass Language
English ‎(en)‎
Masterclass Type
Online/Internet Based

Reaching Customers With Your Products

Businesses can’t sell to customers unless they can actually reach them. Thus, as this module details, SMEs, and particularly exporting SMEs, need to establish a clear distribution strategy and operate it along appropriate distribution channels to minimize the difficulties they face in getting their products to their target customers. The module concludes by asking participants to review and elaborate their own distribution strategy, based on their business objectives.